Pricing

Simple, Transparent,
All-Inclusive

One flat per-seat price in each tier. Every module, every workflow included. No bolt-on fees. No e-signature per-envelope charges.

See the plans Calculate your savings
Choose your plan
Start free.
Scale when you’re ready.
Every paid tier includes every module. No add-on fees, no per-contact charges, no surprise overages — just clear, transparent limits at each tier Per seat, per month, exclusive of taxes.
All core modules included Sales (CRM) Delivery (PSA) Marketing E-Signature Finance People Mngt Platform
No credit card required Free forever — no card required

All tiers include unlimited currencies, full audit trails, and free data export at any time.

Side-by-side comparison
Every feature,
every tier.

No surprises hidden behind footnotes. The full picture, group by group.

Feature Free Starter Professional Enterprise
Team and customers
Team members3UnlimitedUnlimitedUnlimited
Active clients315UnlimitedUnlimited
Active projects630UnlimitedUnlimited
Guest users / project—15Unlimited
Core platform
CRM and Sales pipeline✓✓✓✓
Delivery and Finance✓✓✓✓
People management✓✓✓✓
Mobile Field Portal✓✓✓✓
Sales and marketing
Marketing campaigns—Up to 50 recipientsUnlimitedUnlimited
Sales cadences—2UnlimitedUnlimited
Marketing journeys—1UnlimitedUnlimited
Audience segments—2UnlimitedUnlimited
Progressive forms—1UnlimitedUnlimited
Active campaigns—1UnlimitedUnlimited
Performance
Performance management——✓✓
Career development tracks——✓✓
Communication
Video meeting minutes / month—5002,000Unlimited
Minimum Term / Seats
Minimum seats1331
Minimum termNone1 month1 month12 months
Every plan includes
Everything is in the box.
Nothing is sold separately.
Other platforms charge extra for e-signatures, marketing automation, document tracking, contract lifecycle, resource planning, or people development. In Avaro One, they’re already there.
Sales & CRM — pipeline, forecasting, quotes, cadences (inc video call facility)
Project Delivery (PSA) — Gantt, timesheets, task management
Resource Planning — utilisation, capacity, skills matrix
Finance & Invoicing — generate invoices from tracked time, expenses, P&L
Marketing Automation — journeys, A/B testing, segmentation
E-Signatures & CLM — eIDAS-compliant, multi-signatory, renewals
People & Development — reviews, OKRs, training modules
Reporting & BI — dashboards, custom reports, exports
Customer Portal — branded client access, document sharing
Audit Trail & GDPR — full change history, data residency
Unlimited Currencies — multi-currency pricing, invoicing, reporting
Data Import & Export — CSV in, CSV out — no lock-in
Typical firm costs
What it costs at
your firm’s size
List prices, before any active promotion. Actual cost depends on your seat count and tier.
Small
5 seats · Starter
£175/mo
Typical 3–8 person firm — founder, 2 partners, a couple of delivery leads. All modules included from day one.
Mid-market
25 seats · Professional
£1,625/mo
Typical 20–40 person firm. Full suite, unlimited everything, reports, resource planning, people development.
Scale-up
75 seats · Professional or Enterprise
£4,875/mo
50–100+ person firm. Enterprise available with dedicated tenant, custom SLA, volume pricing, and priority onboarding.
Run the TCO calculator →
Pricing Questions
The short answers
Is the Free tier really permanent?

Yes. No trial timer, no expiry, no credit card. Free is a place to live, not a test drive. We make money when teams outgrow Free’s quotas — not by cutting them off.

What happens if I hit a Starter cap?

We tell you when you’re approaching the limit, and we tell you when you’ve reached it. You can keep using everything you’ve already created, and you can upgrade to Professional from Settings whenever you’re ready. We don’t break anything you built.

Why are the Starter sales-automation caps so tight?

Starter is for teams running their first paid playbooks — usually 1–2 sequences, a single landing-page form, one nurture journey. Customers running more sophisticated programmes belong on Professional, where there are no caps. Pricing the meter honestly means customers hit Professional when they actually need it, not because we hid the limits in the small print.

Can I switch between monthly and annual?

Annual gives you a per-seat discount and locks in your loyalty discount on renewal. You can move from monthly to annual at any time. Annual to monthly happens at your renewal date.

What’s the loyalty discount?

A reduction we apply to every renewal — 5% on Starter, 10% on Professional, 15% on Enterprise. It rewards customers who stay rather than ones who churn and resign.

Ready to replace
your fragmented stack?

Start on the Free tier or book a 30-minute walk-through with our team. No pressure, no contracts.

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